Creating a Custom Email Template
Who can use custom email templates?
Custom email templates are available on the Pro plan and above. If you are on the Free plan, you can still use any of the pre-built templates.
How do I create a custom template?
- Go to the Email page in Storebeep.
- Click the Custom Email Design tab.
- You will see a code editor where you can write HTML.
- A live preview updates as you type so you can see exactly how the email will look.
- Click Save when you are happy with the design.
What placeholders can I use?
Placeholders are special tags that get replaced with real data when the email is sent. Wrap them in double curly braces:
| Placeholder | What it shows |
|---|---|
{{product_title}} |
The name of the product |
{{variant_title}} |
The variant name (e.g., "Size: Large / Color: Blue") |
{{product_url}} |
A direct link to the product page |
{{product_image}} |
The product image URL (use inside an <img> tag) |
{{shop_name}} |
Your store name |
{{shop_url}} |
A link to your store homepage |
{{shop_logo}} |
Your store logo URL (use inside an <img> tag) |
{{customer_email}} |
The subscriber's email address |
{{unsubscribe_url}} |
A link for the customer to unsubscribe |
{{branding}} |
Storebeep attribution (shown on Free plan, hidden on paid plans) |
Good to know
- If you do not include
{{shop_logo}}in your template, Storebeep will automatically add your store logo as a clickable header at the top of the email. - The
{{product_url}}and{{shop_url}}links will point to your store's custom domain if you have one set up. - Always include
{{unsubscribe_url}}somewhere in your template so customers have a way to opt out.
Can I have more than one custom template?
Each store can create one custom email template. If you want to change it, just edit the existing one. You can also delete your custom template and go back to using a pre-built one.
What if I make a mistake in my HTML?
Storebeep validates your template before saving. If there is a problem with the HTML, you will see a message explaining what needs to be fixed. The live preview also helps you catch visual issues before saving.
Need help with your template?
Building an HTML email template can be tricky. If you need a hand with the design or have questions about placeholders, just reach out to our support team.